Our principles

The interventions we create with clients are rooted in Dr. W. Edwards Deming’s System of Profound Knowledge, a method of transforming people’s understanding of organisations, relationships and decisions.  Using the system, leaders, managers, change agents and consultants can benefit their organisations in ways they never dreamed possible.

Our interventions integrate the four parts of the System of Profound Knowledge:

Systems thinking

Understanding the system as a whole and the interdependencies within it, and considering how to optimise it over time.

Understanding variation

Learning how to allow for variation when making decisions and learning, and focusing on getting processes on target with minimum variation.

Theory of knowledge

Understanding how individuals and organisations learn and coming to see knowledge as a series of useful models or theories with boundless scope for testing and improvement.

Understanding psychology

Learning what makes people tick in order to lead and involve them in organisations.